Get the party started
Ede Events, arguably North Queensland’s most well-known event hire business, has entered a new stage of growth, with new products, new location and endless opportunity when it comes to creativity and event design. General Manager Sally Ede says that no matter how big the business gets, small backyard parties will remain its backbone.
Taking over a 55-year-old family business comes with its own pressures and expectations. For brother and sister business partners Sally and Luke Ede, taking over their family’s marquee and party hire business was teeming with opportunity.
In 2012/2013, Sally and Luke rebranded the business from Doug Ede’s Party Hire to a more polished and inclusive name, Ede Events, and invested in new, modern stock.
“The existing business had a fantastic well-maintained client base, but it was at that ‘pre-internet’ stage,” says Sally. “Today we have so much more access to global content which means that whether you’re getting married in Sydney, Melbourne or Townsville, you are still looking at the same styling inspiration on Pinterest or Instagram.
“We wanted the rebranded business to keep on top of trending product, stocking that new marquee, chair or table that clients see and want for their next event. We aim to lead the way with event equipment and design.”
The business has come far since it’s early days of offering party tents and white plastic chairs for hire. Today, Ede Events includes a full-scale workshop where the team can custom build event sets and furniture. From custom-designed trade booths and signage for exhibitions, to backdrops, to rustic style tables for weddings, to lighting canopy design.
“Before taking over the business with me, Luke worked in television and theatre set design in Sydney, so he has invaluable creative and physical skills in design and construction,” says Sally.
“Light canopies are really trending at the moment, so we can design and build freestanding lighting canopies for small groups, or large groups – think 200 people dining under the stars and strategically strung lights. We’ve manufactured our own slimline lighting pole system which is very subtle, almost invisible, so that the star of the show is the lights and not the big, intrusive trussing systems.”
“We’ve got our roots in this community. I’m fourth generation Townsvillian, and pretty damn proud to be local.”
To accommodate recent growth, Ede Events has moved from its longstanding location on Charters Towers Road to a 1800sqm office/warehouse on a 5000+sqm block at Keane Street in Currajong.
“We had been in our Charters Towers shed for 30 years, so it was a big decision to move,” admits Sally. “We had a larger storage shed at the Bohle, but ran out of room due to expansion of the business. We considered all options, including those that would allow us to retain our original location, but we decided the best option was to find one larger space that could accommodate all of our stock, our team, and allow us future growth. This move is a real boon to our efficiencies, an upgrade to our business, and team morale has never been higher.”
While Ede Events is known for designing largescale events, festivals and weddings, the backbone of their business has always been small-scale party hire.
In the 1990s, Sally and Luke’s father Graham was a canvas tradesman who manufactured awnings and shade cloth sails and camping tents, and tried his hand at manufacturing marquees. “They were so well-made, and so popular, that he started a side business hiring out these party tents,” says Sally. “Customers would then ask for tables and chairs, then plates and glasses, then linens, and the business really grew into a full party hire business directed by the community.
“We’ve never moved away from that. We’ve always been entirely available for any kind of event – big or small. Whether you just need five extra chairs for your son’s 21st birthday party, or a crate of champagne flutes for your baby shower, maybe a BBQ for your weekend, or a full-scale touring music festival, we can meet everybody’s requirements.
“There’s no event too small – we are still a family business,” emphasises Sally. “And while we’ve been a big contributor to event development in the region, and our business has been more visible in servicing large-scale events, we built this family business on small backyard parties.
“We’ve got our roots in this community. I’m fourth generation Townsvillian, and we’re damn proud to be local.”
07 4772 6611
44 Keane Street, Currajong