10 Years of The Marketing Factory
According to the Australian Bureau of Statistics (ABS), more than 60% of small businesses cease operating within three years of launching, so when you reach 10 years it’s a reason to celebrate. It’s also a great time to reflect on how you got here and what you’ve learned along the way.
For Marissa Candy, launching her first business The Marketing Factory in August 2007 was a moment of achievement. “Launching yourself into the unknown is always as much excitement as it is self-doubt, but I’m a believer that you take chances, you back yourself and believe in your ability and work hard. Only then do dreams become goals, which can then become reality.
“The Marketing Factory has a particular personality, and I always knew prospective clients would either not understand it or absolutely embrace it – and as a business owner, that’s ok because not every client is your client,” says Marissa. “I’ve been overwhelmed by how many businesses have understood us immediately. They get that we have fun at work, they understand our quirkiness and creativity, but also that when it comes to delivering a project we will go into overdrive to make it happen.”
It’s now been 10 years of reaching goals, of incredible strategy, of momentous achievements, of serious challenges, and whole lot of fun.
OUR VISION – To create defining moments for our clients
“To think that 10 years ago the iPhone had only just entered the market. That customers weren’t purchasing from their phones, they weren’t responding to social advertising because there was no such option. Few businesses had blogs or regular eDMs, mobile responsive websites, let alone such sophisticated targeting options for their digital advertising.
“The marketing industry has changed so much that a marketing strategy with no digital elements today would be incomprehensible. And likewise, today we have incredible opportunity to understand our customers through their data and grow our customer base using that information.”
Marissa emphasises though that the fundamentals of marketing remain the same. “Marketing is about creating connections with your target audience, leaving a positive imprint, motivating people to the point of action, all with measurable results so you know whether your marketing is working. If the plan isn’t working, change the plan – not the goal.
“Being agile in business has always been key for me. I’ve seen this business grow, shrink, grow again, welcome new faces, expand services, and all the while we have delivered work we are proud of.”
Over its lifetime, The Marketing Factory has won multiple awards, but Marissa says the most satisfying part of the job has been exceeding client expectations.
“Getting feedback that a logo design has blown a client’s mind, that their social advertising is generating new enquiries, that their database is growing off the back of their new website, or that our marketing strategy for their expansion into a new market has meant they reached their three-year goals within six months is really what makes this job as fun as it is.
“That, and working with a team of creative professionals who impress me each day – not just with design, photography, strategy and their creative skills, but also with their banter around the office. Going to work is fun. And that’s something I’ve always valued in our work environment.”
WORDS FROM THE TEAM
Reflecting on the past 10 years, I am grateful to each person who has contributed to our success and allowed us to deliver excellence in our region. This milestone could not have been achieved without you. – Marissa
It’s about the people for me, the contagious energy we build and share when working side by side with such talented individuals. Together we create a serious force to be reckoned with, which allows us in turn to achieve wonderous things for our clients. – Tracey
Working with The Marketing Factory over the past three years has lead me to develop and grow into a more outgoing confident person, we have such a supportive and encouraging environment. It’s an absolute privilege to come to work every day, and I really do feel like it’s a family here. – Megan
We spend most of our week at work, so being able to wake up Monday through Friday and feel energised and excited to walk into the office is important to me. I feel privileged to have a job that challenges, motivates and rewards me, and I get to work with colleagues who I consider friends and family who also bring out the best in me. – Richa
The Marketing Factory gives me the opportunity to do what I love every day. I feel really fortunate to be working with great clients and a team of extremely talented people. – Gemma
10 THINGS I’VE LEARNT IN 10 YEARS – Written by Marissa Candy
01 – People will screw you over.
Not all people you encounter will have the best intentions, but don’t tar everyone with this brush. I’ve learnt to be mindful, patient and self-aware.
02 – Always trust your gut.
Learning from my mistakes, has developed my strong intuition. It has never let me down. Only when I’ve
03 – Team culture will eat strategy for breakfast lunch and dinner.
My role is to bring the best out in people and they have brought the best out of me. Together we understand this.
04 – Business is tough. Every. Single. Day.
Ask for help and help will come. Enlist mentors and don’t be afraid to reveal the real picture to share the weight and allow others to assist.
05 – I’m not the same person I used to be.
I’ve changed. I’ve evolved and matured and I’m truly grateful.
06 – I’m recognised as an ambassador for North Queensland.
I could not have foreseen how passionate I have become as an advocate for the region.
07 – I am living true to my purpose.
I absolutely love what I do and have fun doing it. I am passionate about the marketing industry and strive to be the best I can be.
08 – To let fear drive me ñ not restrict me.
I have walked into rooms where I have felt totally inadequate, but walked out feeling strong and confident. My belief in myself has grown.
09 – Think big. Dream bigger.
We are only limited by our own line of sight. I truly believe that you can have whatever you want from life; you just have to back yourself first and trusting that can take time.
10 – I am more capable than I thought I was.
I can be an aspiring mum to my boys, as well as having a thriving career. I don’t need to trade off one for the other.